Latest PhonepayPlus "consultation"
2010/11 Annual Plan and Budget
A Statement by PhonepayPlus following its consultation published on 2 December 2009
Issued by PhonepayPlus on 30 March 2010
And my response to the original consultation call
Q1. PhonepayPlus will be developing a new Three-Year Strategic Plan in 2010. Do you think our purpose and role as set out above still describes the principles for regulation in the phone-paid services sector? If not, how do you think this should develop?
Your purpose and role as set out in section one of the Consultation is nonsensical: "Our vision is that anyone can use phone-paid services with absolute confidence." If you mean something like: "Our vision is that anyone ought to be able to use phone-paid services with absolute confidence", you should say this. If, on the other hand, you really believe that "anyone CAN use phone-paid services with absolute confidence", then how can you have a vision about this?
Needless to say, Phonepayplus did not acknowledge or respond to this point.
Q3. What information or evidence do you have about specific segments or content areas and their potential for real growth or decline over 2009/10?
It was felt that subscription services have declined considerably, chiefly as a result of non-compliant services being removed from the market due to PhonepayPlus’ mobile review.
Q4. How do you see the phone-paid services market developing in 2010/11?
With respect to most of the "services" currently on offer, I sincerely hope that the phone-paid services market continues to decline in 2010/11. With respect to genuinely useful phone-paid services (such as use of the mobile as an electronic wallet) there is great potential for growth in 2010, but I strongly suspect that this area will remain moribund as a direct result of PRS regulatory failures over the last ten years and the consequent dominance of this sector by companies in which PRS literate consumers can have precious little trust.
There was also the sense that past regulatory issues and the failure to tackle them effectively might impinge on legitimate PRS growth.
And then the key question:
Q5. What comments do you have on the priorities for 2010/11? Are there other projects or issues that you think PhonepayPlus should consider for the coming year?
What PhonepayPlus SHOULD consider for the coming year are:
I'll just have to raise them under the next "consultation" then.
Q9 What areas should PhonepayPlus focus its core research programme in the coming year? Do you have knowledge of any industry research initiatives in these areas?
Q9. What areas should PhonepayPlus focus its core research programme in the coming year? Do you have knowledge of any industry research initiatives in these areas that we could leverage?
Phonepayplus go on to note that the premium rate industry was worth around £800 million last year. This suggests that the industry has halved in value over the past few years. PP+ note that "The research suggests that at least part of the decline in the premium rate market is due to more stringent regulation and heavier fines driving out some companies who may not have played by the rules." Again, it is odd that an industry that is "99% honest" should contract by 50% as a result of these considerations.
The final question was:
Q11. Do you have any comments on any other risks that PhonepayPlus might face that are not identified above as part of the business plan design?
The chief risk is that PhonepayPlus will continue to perceive its role as that of striking a "balance" (as Sir Alistair puts it in the introductory section of your Consultation) between consumer protection and industry interests. In reality, adequate consumer protection and the establishment / expansion of an honest PRS industry go hand in hand.
Last edited by mike99; 06-April-2010 at 08:36.
|dating, design, fraud, free, key, mobile, offer, online, opt out, phonepayplus, premium rate, sms, vision|
|Thread||Thread Starter||Forum||Replies||Last Post|
|PhonepayPlus 2009 scams: Complaints Up Again!||El Gringo||General Telcos||5||09-June-2009 12:30|
|PhonepayPlus: Latest Loophole gives anonymity to sms scammers||El Gringo||General Telcos||1||20-May-2009 01:03|
|Phonepayplus publish its response to latest budget consulatation||mike99||General Telcos||2||02-April-2009 09:11|
|phonepayplus publish external responses to latest budget "consultation"||mike99||General Telcos||1||04-February-2009 15:05|
|PhonePayPlus publishes responses to latest consulatation||mike99||General Telcos||4||18-September-2008 17:05|