Mobile apps to generate untold riches.'Don't miss the gold rush'

[El Gringo]

Mobile apps to generate untold riches for developers
19th January 2010

Smartphone owners will together spend a staggering $6.2bn on applications this year, market watcher Gartner has forecast.

The company calculates that, in 2009, we spent $4.24bn, and with analysts unanimously anticipating yet more iPhones, BlackBerries, Palms and Android handsets to be purchased in 2010, Gartners' predicted revenue jump of almost 60 per cent doesn't sound unreasonable.

More amazing, perhaps, is the fact that all that cash will come from just 18 per cent of the applications we download. The remaining 82 per cent of apps are freeware. Now, Gartner said some 4.5bn apps will be downloaded in 2010, so that means just under 810m of them will require paying for.

That's an average price of $7.65 per app.

Most mobile apps cost rather less than that, which just goes to show why the likes of TomTom, CoPilot developer ALK and everyone else making iPhone satnav applications - which typically cost rather more than $7.65 - were all running around Las Vegas earlier this month hosting gigs in exclusive nightclubs and generally spending money like it's going out of fashion.

They are, in short, rolling in the stuff, and it's all thanks to their new mobile apps.

Kerching.

And the Croesus-style excess will continue. In 2013, Gartner reckons, global app store revenues will total $29.48bn.

Even the free apps will be pumping money into their developers' bank accounts, thanks to the advertising they will inevitably present to the users. In 2010, this kind of advertising will generate $600m - almost nine per cent of the total - rising to $7.38bn - 25 per cent of total app revenue - in 2013.

It's not all good news for developers, mind. Gartner warns that, as smartphones go mainstream, they'll be bought and used by less tech-savvy punters, folk less likely to spend willy-nilly on new apps.

Maybe, but we reckon they won't be able to resist the free stuff, and so the balance of revenue will shift from application purchases to in-app advertising. ®

http://www.irishtimes.com/newspaper/...breaking15.htm
Zamano to raise €2.5m

Mobile content firm Zamano is to raise €2.5 million in a share placing that will help fund the firm's growth plans.

The company said today it had finalised the terms for the placing, which will make 13,888,889 new shares available at a price of 18 cent. Zamano will make applications to have the shares placed on both the London and Dublin markets from December 23rd, at a 5.3 per cent discount to the stock's closing price on the Iseq on December 9th.

The move was first announced in September in Zamano's interim results. The company said it has identified two areas for investment: a dedicated smartphone team to capitalise on the rapidly growing demand for smartphone applications; and the growing mobile advertising market, which is set to grow to €15 billion by 2013.

Zamano will use the proposed fund raising to develop a suite of smartphone applications, fund expansion into new territories and hire development staff, and reduce its gross debt by €1 million.

"The placing will put Zamano in a strong position as we enter 2010, with a strengthened balance sheet and the capacity to execute our strategy in an exciting new market for the group," said chief executive John O'Shea.

The company also reiterated its profit forecasts for the full year to December 31st 2009.

http://www.brandrepublic.com/News/96...-agency-2ergo/
James Macdonald joins mobile technology agency 2ergo
25-Nov-09

LONDON - James Macdonald, formerly sales director at O2 Media, has joined the mobile marketing technology agency 2ergo as head of media and entertainment.

2ergo, which counts O2 as a customer, specialises in helping brands to maximise the potential of mobile marketing through developing smartphone applications, mobile publishing, interactive messaging and other products.

.

[Hamlet]

[off topic]
You know who did say "Don't miss the goldrush"?
It was Mr Gramont from Goodthinxx. Nowadays the Goodthinxx people have problems with the District Attorney in Lower Saxony.
Mr Gramont is doing international PR (Maxtis Telecom), as you may know. He has no problems with any district attorney, because robbery is no problem when it's done by phones...

[El Gringo]

You know who did say "Don't miss the goldrush"?
It was Mr Gramont from Goodthinxx.

http://www.adultchamber.com/articles...b_traffic.html
At the August 2001 CyberNet Expo, Jean-Christopher Gramont from GoodThinxx.com gave a seminar on �The Internet Gold Rush: European market for the adult Internet industry�. Several points made at this seminar deserve to be highlighted.
Did you know that by the end of 2001, over 40% of Internet traffic will originate from Europe? International traffic, in the past, has been a webmasters nightmare. Not only can they not convert the sales using a credit card payment option (only 20% of international surfers have and even less will use a credit card online), fraud from some countries is so common that credit card processing is blocked where charge backs are high and conflict resolution is difficult.
[..]
A payment option that anyone from around the world can use is clearly the first step to converting international traffic. The most popular solution is a Dialer Program.

yes but did Jean-Christopher even realise that the UK Government were going to 'address' 'industry' concerns beyond their wildest dreams?

http://209.85.229.132/search?q=cache...&ct=clnk&gl=uk
Draft 1 02/11/2001To Gavin Daykin
For delivery before 9 November cut off

Regulation of Premium Rate Services (PRS): Proposed PTO License ModificationsDetermination relating to Condition 22 Sub Para 22.5 and 22.6

The Network for Online Commerce (NOC) wishes to raise an objection to the draft determination and record the comments made below within the statutory consultation period.

The stated intent of the proposals to modify PTO licences is 'to strengthen the regulatory regime in the premium rate market'.

NOC believes that present industry opinion coupled with the very real benefits of many years market experience of all PRS participants makes it necessary to question the current relevance ofthis intent.

The NOC agrees with Oftel and Director General that the PRS regulatory regime should be proportionate and appropriate. How ever, given that recent Oftel led industry consultationconcluded that PRS 'only accounts for a small proportion of complaints made and that to afford particular attention to this area may be a disproportionate measure' we suggest that the present regulatory regime should, in all fairness, be reviewed prior to any license amendments or modifications.

The NOC has the following concerns:

• While the PRS industry and Oftel generally acknowledge self- regulation as a most effective regulatory tool the ICSTIS model is not and never has been a self-regulatory organisation on behalf of the PRS industry.
• The ICSTIS regulatory model has no industry representation on either its Committee or its Secretariat.
• If PRS regulation continues to be industry funded then genuine self-regulation or co-regulation with industry representation must be introduced and operate in a responsible and democratic manner.
• NOC is uneasy regarding Oftel's proposed 'recognition' of the ICSTIS Code of Practice and the resultant status of ICSTIS as the effective sole PRS regulator since it does notseem to have been achieved by open, competitive and democratic means. Other, equally capable, organisations do not appear to have had the opportunity to achieve this positionand the International Telemedia Association (ITA) has previously questioned Oftel policy on this.
• There is now widespread industry acceptance that PRS may be attracting regulatory attention and costs that are not proportionate to the actual needs of the industry.
• While the NOC totally supports the principle of proportionate and appropriate PRS regulation and is fully prepared to support the ICSTIS organisation, for whom it has the greatest respect, it must be seen to operate in a more proportionate, democratic, representative and accountable manner and with due regard for the PRS industry.
• Such a significant development in the regulation of PRS as contained in the proposed PTO license review deserves the full and focussed attention and debate of the PRS industry, which should address the needs of today and the future while learning from the past.
• The PRS industry should be properly and proportionately supervised by its regulator and not controlled by it.

NOC respectfully asks that any revisions or amendments to PTO licenses as proposed be deferred until Oftel has the opportunity to convene a full industry representative consultation on the future requirements, role and structure of the regulation of the UK PRS industry. The current situation identified by Oftel regarding the low level of PRS complaints presents a timely opportunity for informed consideration without the need for hasty and possibly inappropriate action.

The PRS industry in the UK is an important one with much development and growth ahead but it can only achieve its full potential in a level playing field environment, with full, fair and open competition and with the light hand of proportionate and appropriate self or co-regulation.

Roy Ellyatt

Chairman
cc DTI
cc OFT

NOC Members(October, 2001)

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